Gretchen White

Field Direction International

Gretchen is the owner of Field Direction International, an independent field management company that manages and coordinates all field research projects including both qualitative and quantitative studies, domestically and worldwide.  Gretchen has managed field research logistics for a broad variety of clients, recruiting research subjects for medical studies, packaged goods studies, high tech, business executive, apparel studies and many others.

Prior to Field Direction International Gretchen was the research manager for Hallberg, Schireson & Sur, a highly respected marketing consulting and research firm, for eight years.  While at Hallberg, Schireson & Sur, Gretchen was responsible for coordinating approximately $1,500,000 per year in research projects. The projects ranged from relatively small focus group projects in one or two U.S. markets to international studies involving hundreds of respondents, multiple partners, and multiple languages.